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Instructor's Edition: The Entrepreneur's Journey
Welcome to Challenge Lab and The Entrepreneur's Journey
Instructor Preparation
The Entrepreneur’s Journey
What is an Entrepreneur?
What is a Startup?
Homework Assignment: Vivisection
The Players: Team & Mindset
Instructor Preparation
Team Formation
On Trust
Homework Review: Vivisection Reflection
Homework Assignment: "Trade Up Game"
The Idea: Opportunity Recognition
Instructor Preparation
Ideation & Opportunity Recognition
Ideation — Deep Dive
Lego Game (Optional)
Positive Deviance (Optional but Informative)
Value
Instructor Preparation
Value Proposition and Product Market Fit
On Leadership
On Failure
Optional Homework: Value Prop Exercise
Exercise/Discussion: Being a good mentee
Customer Validation: Lean Startup
Instructor Preparation
Lean Startup Methodologies
Customer Validation: Asking Questions
Customer/Buyer Personas
Review Homework: Trade Up Game Reflection
Homework: Target User Interviews
The Pivot
Instructor Preparation
The Power of Pivot
Business Validation
Instructor Preparation
Business Fundamentals
Business Models
Revenue Models
Market Sizing
Function Validaation
Instructor Preparation
Preto- and Prototyping
Homework Assignment: Wireframes and Mockups
Leadership
Instructor Preparation
Power of Prioritization
Managing Conflict
Customer Acquisition: Sales & Marketing
Instructor Preparation
Marketing, Sales & Distribution
Entrepreneurial Sales Model
Startup Finance
Instructor Preparation
The Art of Startup Finance Introduction (1:37)
The Art of Startup Finance: The Startup Finance Pyramid (3:03)
The Art of Startup Finance: Financial Foundations - Your Balance Sheet (4:35)
The Art of Startup Finance: Financial Foundations - Your Capitalization Table (4:04)
The Art of Startup Finance: Financial Processes - Your Income Statement (6:36)
The Art of Startup Finance: Financial Processes - Your Cash Flow (4:21)
The Art of Startup Finance: Business Processes - Your Business Model Formula (5:24)
The Art of Startup Finance: Financial Budgeting - Your Operating Budget (5:53)
The Art of Startup Finance: Financial Budgeting - Your Long-Term Forecast (5:14)
The Art of Startup Finance: Financial Monitoring - Your Performance Metrics (4:19)
Homework Assignment: One Year Financial Projection
Legal & Intellectual Property
Developing an IP Strategy
Trademarks
Patents
Employee Policies
Pitching Your New Venture
Creating the Perfect Pitch
Art of the Pitch
Science of the Pitch
Presenting Like a Boss
Optional Homework: Value Prop Exercise
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